This is so important. Consider your followers: what do they expect from you? Give them more of what they want. This doesn’t mean if you only share epic photos of nature on your IG that you have to only share slideshows and videos of nature on your IGTV. It does mean a behind-the-scenes video of how you captured the epic photo or a product review of the equipment you used will be better received than a video of your cat.

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