The Truth About Recurring Profit

Haley Burkhead swears by it—but is it right for you?

TL;DR: Recurring profit delivers. Recurring Profit does not.

  1. Haley’s coaching is valuable-easily worth a 5-figure price tag.
  2. Failing to meet goals in Beta is a red flag (even if your RP coach tells you it’s not).
  3. One of the most valuable lessons RP taught me is “data over drama.”
  4. A big, warm audience is necessary in order to reach consistent $10k months.
  5. The Recurring Profit program simply doesn’t deliver on its “no ads” promise (but I found something that does).
  6. The RP method is valuable, but it’s (probably) not worth the price.

1. Haley’s coaching is valuable-easily worth a 5-figure price tag.

I wrote up a whole case study on just the first month that we spent in the Recurring Profit program detailing why we decided to invest time and money into it. I’ll excerpt that, edited to be more concise, here:

2. Failing to meet goals in Beta is a red flag (even if your RP coach tells you it’s not).

I knew from the start that a $29/mo offer wasn’t going to get us to $10k months quickly. Destiny and I had gone over this. I expected to use the $29/mo membership program to establish a low level of recurring revenue and then upsell members to other products once they were ready to “graduate.”

3. One of the most valuable lessons RP taught me is “data over drama.”

I learned this lesson less from the curriculum and more from seeing what happens when drama overshadows data.

4. A big, warm audience is necessary in order to reach consistent $10k months.

I had signed up for RP primarily for the coaching, but now all I had access to was the core method, housed in Kajabi [affiliate link] like a course.

5. The Recurring Profit program simply doesn’t come through on its “no ads” promise (but I found something that does)

After using some partner launches to scale to a certain point, the Recurring Profit program recommends continuing to expand using something that the sales page explicitly promises you will not need to utilize: paid advertising.

6. The RP method is valuable, but the program is (probably) not worth the price.

The big question remains: Is the Recurring Profit program right for you?

  • If live launches are working, a few tweaks can turn that into an evergreen funnel and optimize your process for scaling. Even then, you’re still going to have to hold lots of live webinars if you follow the RP method.
  • There’s no need to upgrade to fancy tech, but if you already have it there’s also no need to rebuild with “simpler” tech. Either way, you’re probably going to need to learn at least one new tool in order to implement the RP method.
  • A warm audience is always superior to a cold one — which is why even the RP method teaches you to use someone else’s warm audience to scale through affiliate/JV partner launches.
  • Conflict is shut out, not worked through, especially when it might hurt the feelings of a member of the team or questions the quality of the program.
  • The way that the Recurring Profit method is taught is constantly changing. One might cite improvement and growth, but a high-ticket product should have more polish.
  • The steady changes sometimes made it difficult to find what I was looking for when I wanted to review or find a certain download.
  • After a year of paying for the program in monthly installments, I was charged for a 13th month, but I couldn’t access the program. That is, my removal from the program was automatic, but shutting off my payments wasn’t.
  • When we called the customer service number on the invoice we got Haley’s personal cell phone. She knew nothing about what was going on. Apparently the invoice was outdated.

Wife💑Mama👧👦Entrepreneur✍️Cut the time you spend writing in half: http://civanpro.com/blink

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