The Truth About Recurring Profit

Haley Burkhead swears by it—but is it right for you?

Jordan Aspen
26 min readFeb 11, 2021


Note: I include affiliate links in this case study, but only to products or services I actually recommend. They are clearly disclosed as like this: [affiliate link]. If you click them and then purchase a product through that link I may receive a “thank you” gift at no extra cost to you.

Recurring Profit (RP) is different from “recurring profit.” The first is a program created by Haley Burkhead and the team at HBHQ. The second is a generic term for a powerful revenue generator.

This case study is the story of how adding recurring profit to our business model has laid a strong foundation for us to grow and scale. After testing it out myself I now believe every entrepreneur needs to consider how an offer with recurring payments would help them achieve their revenue goals.

I wish I could recommend Recurring Profit as whole-heartedly.

The sales page promises that the program will create consistent $10K months with a course or membership site without relying on live launches, Facebook ads, and a big, warm audience.

Unfortunately, Recurring Profit simply doesn’t deliver.

It did however open my eyes to the power that recurring profit brings into our business. Keep reading if you want to learn from my experience and find a better path to recurring profit than Recurring Profit.

TL;DR: Recurring profit delivers. Recurring Profit does not.

  1. Haley’s coaching is valuable-easily worth a 5-figure price tag.
  2. Failing to meet goals in Beta is a red flag (even if your RP coach tells you it’s not).
  3. One of the most valuable lessons RP taught me is “data over drama.”
  4. A big, warm audience is necessary in order to reach consistent $10k months.
  5. The Recurring Profit program simply doesn’t deliver on its “no ads” promise (but I found something that does).
  6. The RP method is valuable, but it’s (probably) not worth the price.

1. Haley’s coaching is valuable-easily worth a 5-figure price tag.



Jordan Aspen

Wife💑Mama👧👦👶Entrepreneur✍️Let other people sell for you: