Sean McCabe puts it this way: “Give them what they need in a package of what they want.” This has helped me work harder to see things from the client’s perspective and communicate with words that resonate with them — speak their language, as you put it elsewhere in this article.

It’s so easy to write what I want to write and use words that I like. To best serve my reader, though, I need to write what he wants to read. How much more when serving a customer!

Wife💑Mama👧👦Entrepreneur✍️Cut the time you spend writing in half:

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