Photo Credit Isaac Smith

Our Journey to Recurring Profit

A case study: the first 30 days

Jordan Aspen
4 min readFeb 12, 2020


Note: I have since published a full case study of the year I spent in Haley Burkhead’s Recurring Profit program. I suggest you check it out here:

Autumn 2019: We were barely making ends meet and we didn’t have the time or energy to work harder to change that. Still, both Paul and I were committed to making this whole work-from-home thing work and neither of us wanted to have to find a day job.

Both of us felt like it was time to invest in leveling up. The trouble was, we didn’t have any extra money hanging around to let us do that.

I heard about the opportunity to join Haley Burkhead’s Recurring Profit program (leave a comment and I can get you more info if you like) and while I knew we probably couldn’t afford it, I applied anyway. I hoped to at least get some direction from the free 10K-Action-Plan call.

On Halloween I hopped on the call with Destiny. I told her about this membership idea Paul and I had come up with on our last Seventh Week Sabbatical. We were thinking about taking Brendon Burchard’s advice and making it a $29/month “tripwire” product — something that wouldn’t necessarily earn us a lot of money itself, but would lead to selling more of our higher-level products and services. It was too much for me to imagine making $10K/month with such a tiny offer, so Destiny ran the numbers that would make it possible to hit $5K/month. She showed me exactly what it would take to make that happen in the next 90 days.

Seeing it all laid out made me see how doable it was.

Photo Credit Jamie Templeton

I knew that the Recurring Profit program could help us achieve this and more, but there was a problem… We still didn’t have the money to invest up front. I figured we would have to pass on this opportunity.



Jordan Aspen

Wife💑Mama👧👦👶Entrepreneur✍️Let other people sell for you: