Make Email Writing Fast and Easy
How do you feel when I say, “Time to write an email to your list!”?
You are not alone if your stomach turns a little or you make a sour face. Even I get that feeling sometimes — until I remember that I have a secret weapon that makes writing emails fast and easy. I’m going to share it with you in a moment here, but first I want to introduce myself.
I’m Jordan Aspen and this time two years ago I could hardly write a coherent sentence. Long story short, I had been exposed to toxic mold and became very ill, physically and mentally. Along with other things I had previously taken for granted, I had to relearn how to write. Thankfully I have an incredible husband who supported me through it all, from cooking and cleaning to developing the Story Circuit Method and templates that I’m going to introduce you to in this article.
I probably wouldn’t have survived without him, but instead today I am living my dream: working from home on our very own business and watching our two toddlers learn and grow.
Paul and I help entrepreneurs, especially course creators, to turn subscribers into customers.
The first step toward doing that is to connect with your people through an email that you write… and then another… and then another! You need a deep strategy in order to make all of those emails work together, but it all starts with writing a single email so let’s dive into that first.
Writing is an emotional process — and that’s a good thing!
Think about it: why are you writing this email to your list in the first place? Sure, you want to make a sale, but why do you want to make a sale? Because money is what makes your business run. Why do you have a business? Because you want to change people’s lives. So how can this email help you to change lives and let you make money in the process? Through deepening your connection with your audience.
If you can connect with your people — form a relationship with them — then they will be eager to buy from you when you launch, say, a course.
So embrace those emotions and use them to connect with your people. I did this at the beginning of this article when I first asked you to think about how you feel when it’s time to write an email. Then I deepened the emotional connection by telling my own raw story.
Here’s a little secret…the template I’m teaching you doesn’t just help you write emails, it also works really well for social media captions, web pages, and even video content. I used it to craft this article that you are reading right now.
That’s the first step of the template I’m giving you today: Make an emotional connection.
The second step is to provide a practical application. Today I’m teaching you, but practical application doesn’t have to be teaching. It could be an explanation of a process — the process of trial-and-error that you went through before you found success, for example. Or the story of how you helped a client.
The third step of this template is a paradigm shift. This is what you really want to communicate — your main point and your call to action.
You want to change the mind of your reader in a small or big way and this is the moment to do it. Whether your goal is to encourage them to actually implement something you have taught or to turn from “just” a subscriber into a paying customer, the end of your email is the time to invite a shift. Tell them clearly the one thing you want them to take away — to do — after reading your email.
- Make an emotional connections
- Give practical application
- Provide a paradigm shift
This is one of the most basic story templates that we teach in our Thoroughbred Entrepreneur program. It may be basic, but it’s the template I turn to time and again when I write the emails for our list.
I’m not the only one who uses templates like this to make writing emails fast and easy. We have our students of course, but really all successful entrepreneurs use templates whether they realize it or not.
When we go in to help our clients level-up their writing process we can find templates or patterns in their most successful pieces of copy. Once we help them recognize these patterns they can be purposeful about using them instead of relying on the luck of “going with their gut.”
Maybe you’re going with your gut right now. How’s that working for you?
If it’s working well, start noticing what exactly is working and do more of that. If it’s not… well, I have more free help for you if you like.
In fact, even if you’re pretty comfortable with writing an email to your list, are you confident that every email you write works together to bring your subscribers closer to becoming paying customers? If you want to develop that deep strategy I can help you, but this article is getting long enough. Plus I’ve already covered that elsewhere.
Ultimately I want you to remember these three things when it comes time for you to write your next email:
- Writing emails is an emotional process
- That’s a good thing
- Embrace the emotion and make a connection
Oh and a bonus tip: Templates aren’t cheating 😉