I love how your definition of a good metric isn’t universal. A good metric is one that accomplishes a certain goal well and that goal may be different depending on the project.
For some time I have been trying to decide how much to even look at statistics for my website and social media platforms. Over my 14 years blogging and in business I have given them different levels of attention. Thank you Chris for writing this article. It is helping me to think through this question better than I have before.