How to find clarity when you don’t know what to write
Time to write, but… what? What happens when you have a firm grasp on the 3 ways to kill writer’s block and still feel stuck? Even if you have a topic idea ready it can still be difficult to turn it into a fleshed-out article. You have plenty to say, but how to communicate it clearly?
Establish a clear objective before starting to write.
What do you want to accomplish through writing this piece? Think about who you want to reach and figure out what kind of response you want him to have. Are you trying to persuade him to do something? Do you want to teach? Will you make him think and perhaps even change his mind on an issue?
Write with purpose. Having a clear goal will help you write words worth reading (and worth paying for).
End with a CTA… or don’t.
Closing your article with a clear call to action (CTA) will remove any doubt as to how you want your reader to respond. Provide a place to sign up for your email list. Invite him to make a purchase. Ask a thought-provoking question.
A blatant CTA is not always necessary. Even if you don’t use one, having an idea of where you want to end your article helps direct the flow of your words like choosing a destination directs the steps of your journey.
Even if the objective is simply to write, that is okay.
Sometimes writing is more for the writer than the reader and that’s perfectly acceptable as long as you are clear with yourself about that fact. If you feel stuck if may be because you’re trying to write for someone else when you need to take a little time to write for yourself. Try journaling freely on the topic before attempting to organize your thoughts enough to communicate them to anyone else. Write a letter to your past self. Give yourself the freedom to explore the topic for yourself before presenting it to your reader.
Write for yourself, write to persuade, or write to spread beauty. It doesn’t so much matter what you write so long as you have a purpose and a goal. When you know why you are writing, it will become clear what you are to write.