How to Create a Solid Landing Page

Without wasting time on trial-and-error

An interview with Designer Laura Elizabeth

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So Laura, how do you figure out what your audience wants?

Hey hey!

Welcome to the 6 Principles to Learn the Basics of Design crash course.

The first lesson should be hitting your inbox within the next 15 minutes.

While you wait, could you answer 1 question for me?

Reply to this email and let me know:

What is your biggest frustration with design?

In other words, what one thing bugs the hell out of you? And if I had a magic wand and could make it go poof — what would that do for you and the projects you work on?

Enjoy the course!
— Laura

This gives people a sounding board to vent out any frustration they have with design. Some people reply with one-sentence answers, others write paragraphs. You can collate all these replies into a spreadsheet and mine them when you need to write your landing page.

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Photo Credit: Dmitry Ratushny

How do you know what feedback from your audience is worth listening to?

Is it okay to use direct quotes from these calls and email responses?

Do you have any tips for using direct quotes from your audience?

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Photo Credit: Charles Deluvio

How long or short should a landing page be? Is there a good rule of thumb?

How do you actually use the information you have gathered and apply it to your copy?

That formula is great!

Having a basic framework of an outline to begin with really helps to eliminate writer’s block. Thank you so much for sharing that and all the other great advice. Where can people find you online?

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Photo Credit: Annie Sprat

One final note from Jordan:

If the Pain-Dream-Fix template was helpful to you, be sure to sign up for our free training in February. Paul Alan Aspen and I will be going over The Story Circuit Method — our formula for writing copy that converts without being sleazy or salesy. You will also have the opportunity to get access to a whole collection of templates that will save you time whenever you have to write something new, from social media posts to sales pages.

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