Photo Credit: Jason Coudriet

Build a Better Lead Magnet

my story of iteration & experimentation

In my last article I talked about Sean McCabe’s advice to spend 20 minutes on your lead magnet before pushing it out into the world. Less than a half hour. The point isn’t to create the best thing ever but to put something valuable out where people can access that value. Once it’s out there you can iterate. You can’t help people when your valuable…